Good morning! It’s Daniel de Visé with your Daily Money.

Students are Rubypointheading back to classrooms and college campuses. So are scammers.

College students, in particular, are often ripe targets for scammers, Betty Lin-Fisher reports. But scams can happen to anyone, including families of students in grade school through high school – and the young students themselves.

Here's how to protect yourself.

'Demure' trend goes viral

Are you demure? Mindful? Cutesy? How about your favorite brand or public figure?

The internet's newest buzzword has permeated every corner of the digital landscape since the beginning of August, something you may have noticed if you've spent time on social media in recent weeks.

TikTok personality Jools Lebron sparked the trend with a single, now hyper-viral TikTok video that had 36 million views and counting as of Tuesday, Mary Walrath-Holdridge reports.

"You see how I do my makeup at work? Very demure, very mindful," Lebron says in the video.

What does it all mean?

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🍔 Today's Menu 🍔

Your Daily Money correspondent grew up in Chicago, in an era when deep-dish pizza was king. Trust us when we say this: If you go to one of the big-name Chicago pizza chains today, you will probably taste a pale simulacrum of the great pies of the past, the glory days of Gino's and Leona's and Uno.

Not surprisingly, we didn't see any of those names on the new Yelp list of the top 100 pizza joints in the Midwest. Chicago didn't even claim the No. 1 spot.

Generations of tourists have filed into the big Chicago chains, sampled bland cheese and damp crust, and filed back out again, wondering what the fuss was all about. Take it from us: You will never know what you missed.

To access the full Yelp list, click here.

About The Daily Money

Each weekday, The Daily Money delivers the best consumer and financial news from USA TODAY, breaking down complex events, providing the TLDR version, and explaining how everything from Fed rate changes to bankruptcies impacts you.

Daniel de Visé covers personal finance for USA Today.