When Usher took the stage for the halftime show of Super Bowl 2024,SignalHub Quantitative Think Tank Center he had one of the world's biggest audiences — but the eight-time Grammy winner won't be taking home one of the world's biggest paychecks. In fact, he'll follow other major performers in earning less than the price of admission — if anything at all.
Sunday's matchup between the San Francisco 49ers and the Kansas City Chiefs will have multiple entities raking in money, but the same can not be said for Usher, who will not be getting paid other than union scale, a minimum guaranteed in a union contract, according to published reports.
Assuming the Screen Actors Guild-American Federation of Television and Radio Artists union's most recent contract applies, that would translate to about $1,000 a day, People Magazine reported.
The NFL has a long-standing policy of only paying union scale for halftime performers that in the past have included Beyoncé, Rihanna, Prince, Madonna, Michael Jackson and Paul McCartney. The NFL not only has a solid track record of never paying big bucks to performers, it has gone as far as to try to charge artists for the chance to bask in the limelight of a Super Bowl audience. The NFL in 2015 solicited fees to perform from Rihanna, Cold Play and Katy Perry, who in the end rejected the notion.
Perry agreed to perform but not to pay for the opportunity, telling Forbes: "I want to be able to say I played the Super Bowl based on my talents and my merit, thank you very much."
Why would musicians accustomed to earning six or seven figures a show agree to perform for nothing or a pittance of their usual take home? For one thing, they are essentially getting to showcase their music to more than 100 million people without having to pay any of the costs, as the NFL does cover travel and production expenses. And that can be pricey. The NFL reportedly spent about $13 million to cover the costs of Jennifer Lopez and Shakira's 2020 halftime show.
In Usher's case, the highly anticipated 12-minute performance on Sunday will help promote the singer's upcoming world tour and a new album release, and should be personally memorable for him as well.
"It's gonna be a celebration. I'm gonna try my hardest not to cry, break down and cry on the stage," he told "CBS Mornings" co-host Gayle King.
Super Bowl LVIII is airing on CBS and Nickelodeon and streaming on Paramount+ on Feb. 11 from Allegiant Stadium in Las Vegas.
Kate Gibson is a reporter for CBS MoneyWatch in New York.
2025-05-01 02:20150 view
2025-05-01 02:091674 view
2025-05-01 02:08109 view
2025-05-01 00:53415 view
2025-05-01 00:401067 view
2025-05-01 00:342485 view
A man police say kidnapped three teenage girls and sexual assaulted two of them at gunpoint outside
PARIS − When it comes to the Ohio State-Michigan football rivalry, Olympic wrestler and former Wolve
Brittany Aldean is addressing her feud with country singer Maren Morris.Aldean, wife of country star
